New data from Dash Hudson’s highly anticipated Cross-Channel Social Media Benchmark Report has unveiled distinct channel opportunities for brands seeking to optimize their strategies in accordance with the current social media landscape. Key findings from the report include: A deceleration in follower growth across all major social channels. While growth is waning, the report emphasizes

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values?  In this article, we’ll explore the type of content that triggers massive reach on social media. This article was co-created by Andy Crestodina and Michael Stelzner. For more about Andy, scroll to Other Notes From This

TikTok quietly launched its Instagram rival, Notes, in Australia and Canada on Thursday, testing out a new app dedicated to still images and text.What is it?A TikTok spokesperson said Notes is “a dedicated space” for photo and text content, and a way for users to “create and share their creativity”. To the average person, it

TikTok has started rolling out its Instagram rival, TikTok Notes, to select Android and iOS users “for download and limited testing in Australia and Canada.” A tweet announcing the launch, as well as the App Store and Google Play listings, showed off some official images of the app that offer insights about how it works

X (formerly Twitter) continues to move towards a more minimalistic, simplified UI, which will eventually see the removal of reply, like and re-share buttons from the posts in the main feed, replacing them with new action controls instead. Which will look something like this: While the current action buttons are still displayed in this example

Hey, are you thinking of launching a new ad campaign on X? Given the current rate of brands turning away from the platform, I’m guessing not many of you replied “yes”. But if you are considering it, X has announced a new webinar that’ll take you through the latest best practices and options within X’s