NEW! Listen to article

Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content.

Burnout and inconsistency often become the unfortunate side effects of the social media marketing hustle, and that’s where ChatGPT comes into play—serving as a powerful ally to your marketing efforts.

Harnessing the power of ChatGPT for social media can be a gamechanger.

But how exactly can you harness the tool for your social media marketing efforts without ending up with “me-too” content similar to every other brand?

Use Cases: Four Ways to Use ChatGPT for Social Media

Speak to most marketers about ChatGPT, and they’ll refer to content creation use cases. But that’s only scratching the surface. Let’s look at various clever ways of using ChatGPT to scale your social media marketing efforts.

1. Content Ideas

ChatGPT can provide inspiration when you’re stuck for article or blog post ideas. Describe your industry or niche, and the AI can suggest content for various topics and ideas that you can work with.

For instance, here are some content ideas I got after using the following prompt:

“I’m in the software niche. My SaaS provides time tracking software. My target audience is business owners with hourly employees. Could you help me come up with some post ideas for my Instagram marketing campaigns? I want fun post ideas that will get my audience engaged.”

ChatGPT Instagram post ideas

I found the fifth post idea interesting. However, I wanted more specific trivia and quizzes, so I followed up with the following prompt:

“Can you expound on the 5th idea above? It sounds interesting. Give me some examples of quizzes and trivia.”

ChatGPT suggestions for an Instagram post about time management

The fourth suggestion, Trivia, looks interesting.

ChatGPT suggestions for time management trivia content

ChatGPT may not give you all the answers, but it can give you a great starting point.

2. Caption Generation

Let’s face it: Even the most creative content creators and social media managers sometimes get stuck when trying to come up with unique social media captions.

Think about it: Just about every brand has a presence on 3-4 social media platforms—LinkedIn, Facebook, Instagram, and X (Twitter)—and it is encouraged to post regularly on each platform. If your business also uses other social platforms (TikTok, Threads, Pinterest…) creative burnout becomes inevitable.

Generative AI tools can help you overcome that problem. With the right prompt, ChatGPT can help you create unique and engaging captions for each social platform and post.

Check out this prompt:

ChatGPT generates caption suggestions

What makes that prompt effective is that it provides context, which is vital to do when you’re using ChatGPT or another generative AI tool. It’s the difference between getting back brilliant output and ending up with generic stuff every other business ends up with.

I would also recommend using the custom instruction settings on ChatGPT for instructions that remain constant for your brand. For example, your brand tone and voice usually remain the same. Add those guidelines to the custom instructions so you won’t have to include them in every prompt.

You can also use AI SEO tools to come up with relevant keywords and phrases that you want included in the captions. Share those keywords with ChatGPT and ask it to include them in the caption.

3. Finding Relevant Hashtags

Hashtags allow social media platforms and users to categorize content.

Hashtags make your social posts more discoverable to audiences beyond your followers, which is particularly important for companies that are building a social media following.

They encourage interaction and engagement. For example, Instagram posts with at least 11 hashtags receive the highest level of interactions. Companies with fewer than 1,000 followers enjoy a 79.5% increase in interaction.

ChatGPT can help you find hashtags that are relevant to the content you post. Ask it to compile a list of hashtags related to the topic and industry you’re creating content around.

ChatGPT suggests hashtags for time management content

OpenAI has announced that ChatGPT can now browse the Web and provide up-to-date information. That means it’ll soon be able to provide even the latest content and hashtag suggestions.

4. Strategy Development

You can use ChatGPT to create your social media content strategy. You don’t have to rack your brain or spend countless hours brainstorming monthly content calendars and strategies for your social media platforms.

ChatGPT gives content ideas for a social media strategy

To get a well-rounded response, the prompt must include details such as your specified social media marketing goals, target audience, and niche—to name a few. The AI model will help you identify trends and insights in your niche, enhancing your content strategy.

Four Tips for Using ChatGPT for Social Media

Anyone can use ChatGPT for social media marketing, but not everyone can get quality output from it. So, let me share a few tips to help you get the most out of this technology.

1. Start with a clear idea

Before you begin using ChatGPT, have a clear understanding of your social media goals and the type of content you want to create. Identify your target audience, the message you want to convey, and the desired outcome.

A clear idea about those fundamentals will always help you get the best results from ChatGPT.

2. Add specific prompts

Provide specific prompts to get the most relevant and useful responses from ChatGPT. The more specific you can get, the more relevant and tailored the output will be.

Again, you want to provide as much context as possible. Tell the AI what you want it to do, why you want that, what you hope to achieve with the output, and so on.

For example, from the content ideas prompt above, you can see we told the AI the kind of business we are, the post we wanted, who our target audience is, and the goal of the post.

3. Tone matters more than you think

The tone you specify in your prompt will significantly affect the quality of the output. That consideration is especially important if you use ChatGPT to generate captions or write content for your blog and emails.

How fun or bland the content ends up sounding will depend on the tone and voice specified in the prompt or the custom instructions settings.

4. Fact-check your results

Sadly, ChatGPT tends to hallucinate sometimes. So, although it can generate lots of information quickly, you have to verify the accuracy of the content it provides.

Don’t blindly accept responses as factual. Cross-check the information with reliable sources before sharing it on social media. Misinformation can spread rapidly and harm your credibility.

* * *

Artificial intelligence is not here to take your job away from you, but to help make your life easier. You don’t have to sit through hours of creator’s block or experience burnout because you’re trying to create unique social media content for the half-dozen social media channels your brand uses.

ChatGPT is a powerful tool you can use to be more efficient and make your social media marketing efforts count. The use cases highlighted in this article point to the various ways you can use generative AI to scale your social media marketing strategy.

More Resources on Using ChatGPT for Social Media

10 Ways Marketers Can Use AI to Improve Sales

A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]