Instagram’s adding another engagement option, with polls in comments now in testing with selected users.
Polls have proven to be a popular option in other forms and apps, with the simple, lightweight interaction making it much easier for viewers to contribute their thoughts, and engage with a user’s content.
They can also be a good way for brands and creators to gather feedback, and boost their profile engagement rates, with the simplified response making it much easier to rack up a lot of interactions, and positive signals for the algorithm.
Instagram chief Adam Mosseri says that the new option is available to some users as “a small test”, while Meta CEO Mark Zuckerberg has said that it’ll be rolling out to all users soon (both via their respective Instagram Channel).
It could be worth experimenting with, and it’ll be interesting to see how people look to use the new polls in-stream.