Social media has impacted almost every business imaginable and large industry events provide one of the best ways for those in the field to learn new skills and connect with colleagues. While the return to many post-pandemic activities is likely to heighten interest for in-person events, hybrid events are here to stay, especially as travel budgets remain tight during ongoing economic uncertainty. 

Social media marketing professionals find themselves in a rapidly shifting landscape, with the space undergoing rapid change in recent years while continuing to grow. From Elon Musk taking over X (formally Twitter) to AI disrupting the industry and ongoing regulatory pressures, there is a lot to keep up with and conferences are an important way for professionals to stay abreast of the latest developments. 

From trade organization symposiums to new gatherings focused on the convergence of culture, technology and marketing, here are some must-attend events for the industry in 2024: