• In 2023, celebrities saw their Instagram followings seesaw amid major scandals.
  • Doja Cat called losing nearly one million followers freeing, while Ariana Madix gained 600,000 after “Scandoval.”
  • From divorces to “mean girl” drama, here are 5 of the biggest losses — and gains — of the year.

Perhaps there’s no greater litmus test for scandal than a celebrity’s Instagram following.

And in 2023, amid ‘mean girl’ drama, contentious lawsuits and divorces, and explosive revelations of infidelity, several celebrities — including Selena Gomez, Doja Cat, and Ariana Madix — saw their accounts seesaw as fans rushed to show solidarity and disappointment.

Here are 5 of the biggest follower losses — and some major gains — that took place on the app this year.