Broken down into seven categories based on your marketing goals, here are some power words to grab people’s attention.

by Bobby Owsinski of Music 3.0

For those of us who are marketing-challenged, sometimes you want to announce a new release or a new piece of merch but fail to give the post enough juice so that it gets the proper attention. Never fear, these power words from Jansen Communications below will give your post that little bit of secret sauce to make people take notice.

The power words are broken down into seven categories: Cost, Superlatives, Size, Adjectives, Verbs / adverbs, FOMO, and Trust.


Free, discount, under priced, absolutely lowest, reduced, fortune, affordable, bargain, competitive, refundable


Monumental, bonanza, miracle, greatest, latest, obsession, magic, highest, ultimate, sure fire, unsurpassed, unconditional, unparalleled


Colossal, gigantic, mammoth, enormous


Powerful, authentic, practical, colorful, crammed, promising, astonishing, amazine, revolutionary, outstanding, exciting, revealing, sensational, surging, remarkable, daring, pioneering, genuine

Verbs and Adverbs

Unlock, launch/launching, suddenly, challenge, compare, easily, grow/growth, exploit, lavishly, love, delighted, soar

FOMO (Fear of missing out)

Special, limited, popular, exclusive, immediately, unlimited, just arrived, last chance, special offer, rare, edge, hurry, scarce, timely, luxury, profitable, breakthrough, wealth, insider, urgent, successful, last minute


How to, quality, tested, endorsed, professional, guaranteed, reliable, confidential, secrets, expert

You’ve no doubt seen these power words and phrases in countless marketing posts and ads aimed at you. Guess what? They work! That’s why its time for you to adopt a few to juice up your posts so they get the attention they deserve.

Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on recording, music, the music business and social media.